Radio is my life! This has been said by many passionate professionals in this industry. Ever since I was 9 years old you could find me somewhere near a radio microphone. Growing up my father would bring me to the radio station he ran for 5 years. He later after a 25 year career in Spanish radio retired to live the true Florida life. Now I find myself taking much of the same paths as he did as a young man.
In this new era of radio, its all about keeping the listener glued to our stations longer by trying to create new and clever techniques to keep them wanting more and being loyal. I bring on this challenge! I go at it, head first with plenty of knowledge; eager and ready to gain more power by learning from what has worked in the past from the wiser. So I live radio.