Name LISA ROSBOROUGH
About Talented Public Relations expert. Deep passion for news writing/reporting and broadcast journalism with great voice/delivery. Success in improving the brand image of an organization Accomplished, creative campaigns and public relations events. Anything from news, entertainment, arts, sports, and culture. Community affairs programming etc.
Website URL
Category News Anchors
Nationality African American
Contact Details
Email lisa.rosborough(at)yahoo.com
Cell Phone No. 817-805-1870
Telephone
Air Check
Photo
8114_dscf57211453500952.jpg
[Location]
City / Town Fort Worth
Street Address 2512 Ridgmar Blvd. Apt. 1215
Province / State Texas
Country United States
[Availability & Optional Preferences]
Zip / Post Code 76116
Available to Start 2016-Jan-25
Location Preference Dallas-Fort Worth
[Education & Experience]
Positions Interested In? Morning show, news anchor, midday, public relations, sports, lifestyle, news reporter
Highest Education MBA
Education Summary * American Broadcasting School Arlington, TX
DIPLOMA, BROADCASTING 01/2016
Live on-air experience on KABS: Worldwide Internet Radio.
Curriculum: announcing, sports casting/writing, news casting/writing, production (DRS 2006 Radio Broadcast Streaming Software analog & digital with Cool Edit 2000, and Adobe software), vocal coaching, copywriting, board operations, sales, traffic, promotions, basic engineering and maintenance, and FCC rules/regulations.

* United States Marine Corps Staff Noncommissioned Officer Leadership Academy 08/2013
Marine Corps Base, Quantico, VA

* Masters Degree in Business Administration (Organizational Leadership) 08/2012
North Central University, School of Business, Prescott Valley, AZ

* Mass Communications Studies (Journalism/Public Relations) 06/1996
Prairie View A&M University, Prairie View, TX
Work Experience Public Affairs Chief
United States Marine Corps Fort Worth, Dallas, Houston TX 2009-2015
* Narrator for military retirement and promotion ceremonies, including the Marine Corps Annual Birthday Ball.
* Advisor to senior executive on release of information and all community and public relations programming.
* Produced communications materials and publications in support of military-related communications and media relations campaigns such as news releases, fact sheets, public service announcements, newsletters, and annual reports.
* Cultivated partnerships with client leaders and executives by revamping languishing marketing and public affairs programs with a 20% increase in community awareness and media exposure.
* Led public affairs initiatives for 14 military recruiting offices within the Western Recruiting Region training 50 recruiters on how to handle media inquiries.
* Used excellent writing skills to gather news and feature materials for publication in military and community newspapers as well as radio and television programs.
* Facilitated informative tours aboard military installation for local media, businesses, civic and political leaders.
* Established and maintained relationships with local, regional, and national media representatives.
* Maintained over 250 media contacts which were necessary for execution of media action plans to enhance brand image of the organization.
* Increased television public service announcement market value in the amount of $766,840 exceeding the organizations national average of $174,840.
* Maintained statistics for calendar year and fiscal year of all supported engagements while managing a $2,136,000 budget for reference and future planning to ensure all initiatives and community engagements were quantified and evaluated.
* Assisted with organization of proactive presence at business/commercial events and conferences with organizations such as the National Urban League, Society of Hispanic Professional Engineers, and the National Society of Black Engineers.
* Built trusted relationships with senior leaders and collaborated at all levels of the organization.

CAREER ACHIEVEMENTS
* Coordinated media relations coverage for the Fort Worth Naval Air Station Joint Reserve Base First Annual Armed Forces Day Celebration, Armed Forces Bowl, Air Power Expo, Marine Corps Toys for Tots, military deployments/homecomings in support of Operation Iraqi Freedom and Enduring Freedom.
* Executed community relations programming for United States Marine Corps events in recognition of Domestic Violence Awareness, Martin Luther King, Jr. Celebration, Black History Month, Hispanic Heritage Month, National Girls and Women in Sports Day, and Womens History Month campaigns.
* Wrote a total of 20 news articles with photography for United States Marine Corps, Fort Worth Naval Air Station News, Marine Forces Reserve, Marine Corps Aviation Association, and USA Track and Field publications.
* Developed and managed Houston Marine Corps Recruiting Station Connecting with America Diversity Campaign the largest diversity recruiting event in the Western Recruiting Region held during the Prairie View A&M University Homecoming Celebration for over 10,000 attendees.
* Provided coordination for more than 25 national, regional, and local diversity recruiting brand activation projects from 2012-2013 for the United States Marine Corps, which had a significant impact on gaining 24,785 new members, 100 % of its goal of 24,743 for 2013.
* Recognized by the Naval Air Station Newspaper for outstanding writing in journalism.
* Received Outstanding Community and Military Service Award from the Fort Worth/Tarrant County Minority Leaders and Citizens Council.
* Led planning and coordination for the Salute to Champions recognition ceremony for over 200 track and field Olympians involved in the 2008 Beijing and 2012 London Olympic Games.
* Directed United States Marine Corps event management support for appearances at the 2012 Olympic Marathon Trials, NCAA Final Four Basketball Tournament, NBA All-Star Game, Texas State Fair Football Classic, Bayou Football Classic, 2012 USA Track and Field Olympic Trials, and the Steve Harvey Mentoring Weekend and Annual Neighborhood Awards.
* Coordinated public relations events for United States Marine Corps strategic partnerships with the Dallas Cowboys, Houston Rockets, and Houston Texans.
Experience Years 7-10 Yr
Salary Range 50,000 - 60,000
Additional Notes
  

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